Owls became a key subject of my artwork after seeing them frequently around my Atlanta home.
This was the first owl design that I created that was contained in an oblong shape.
The oblong shape quickly evolved to a circular orb as I explored the motif through my artwork.
For my 2018 solo art show, I created the first digital illustration of the Orb Owl symbol.
I continued to develop the icon design digitally, eventually striving to turn it into the symbol of my brand.
As I narrowed in on the final form I was focused on balance, contrast, space relations, readability, scalability, and mood,
The final logo pairs with a custom wordmark based on my painting signature and is highlighted by an electric palette.
Owls became a key subject of my artwork after seeing them frequently around my Atlanta home.
This Pillow Bag Insert served as the template to reference when building the more complex packages.
This hexagonal Pillow Box used a unique die line.
The Mattress Box was an evolution of package designs that I helped develop earlier.
POS and Label Designs build brand interest, educate the consumer, and accentuate product aesthetics.
This Pillow Bag Insert design served as the template to reference when building the more complex packages.
This hexagonal Pillow Box used a unique die line.
The Mattress Box was an evolution of package designs that I helped develop earlier.
POS and Label Designs build brand interest, educate the consumer, and accentuate product aesthetics.
Beautyrest Platinum 2016 - Brochure and Pattern Design
Beautyrest Platinum 2016 - "On Bed" POS Materials and Pattern Design
BeautySleep 2017 - POS and Label Materials for the brand's Affordable Line
BEAUTYREST SILVER 2017 - VISUAL GUIDE
BeautySleep 2017 - POS and Label Materials for the Simmons' Affordable Line
Beautyrest Platinum 2016 - Brochure and Pattern Design
BEAUTYREST SILVER 2017 - VISUAL GUIDE
These early concepts that I worked on provided inspiration to the agency that executed the photoshoot.
Concord Creative did a beautiful job with the photography, evolving and elevating the early concepts.
The headboards were part of a customizable display and POS system, for which I designed the graphics.
We created this larger brochure for a demonstration kiosk that could be added to the display.
I also did some design work on the look of the Beautyrest Black web site.
These early concepts that I worked on provided inspiration to the agency that executed the photoshoot.
Concord Creative did a beautiful job with the photography, evolving and elevating the early concepts.
The headboards were part of a customizable display and POS system, for which I designed the graphics.
We created this larger brochure for a demonstration kiosk that could be added to the display.
I also did some design work on the look of the Beautyrest Black web site.
Enigmatic Moai - Art Poster
Journey to Terra Flora - Promo Materials
Craw•BQ - Festival Poster
Atlanta Roller Derby - Bout Posters
Legend of the Emerald Owl art show - Promo Materials
The Gnarliest Movie Monsters of the 1980's art show - Promo Materials
Enigmatic Moai - Poster
Craw•BQ - Festival Poster
Legend of the Emerald Owl art show - Promo Materials
Atlanta Roller Derby - Bout Posters
The Gnarliest Movie Monsters of the 1980's art show - Promo Materials